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| Manager Marketing E-commerce |
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| The Marketing Manager supports the ecommerce channels within the Polo Ralph Lauren organization and will be a key contributor to the success of the launch of our online business Europe and thereafter to the ongoing evolution of our online presence. This individual will manage the European ecommerce marketing activities and all the European online marketing programs and initiatives. The primary focus will be on driving revenue online through marketing programs, ensuring consistency between customer touch-points, acquiring and retaining profitable customers, and supporting our European ecommerce expansion from a marketing perspective. The position will also involve collaboration with the respective leadership teams to identify new customer programs, business opportunities, and strategic relationships that will profitably drive incremental sales growth while upholding our brand image. |
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Masters degree
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5 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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Geneva |
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At least 5 years in online / multi-channel marketing with a proven track record
Well-versed in all aspects of marketing, depth in internet marketing and ecommerce
Prior strategic planning experience
Master’s Degree or equivalent preferred
Demonstrated leadership skills, analytical capabilities and communication skills
Proven ability to collaborate with all employees regardless of level
Experience in setting strategy for an ecommerce or multi-channel retail business
Experience in managing an ecommerce-focused marketing team and a well-rounded marketing expertise
Success in leveraging the internet as a marketing vehicle
- Multi-channel strategy
- Email marketing
- Paid search placement
- Search engine optimization
- Affiliate marketing
- Direct response
- Best of breed CRM
Adept at helping create and execute a vision of multi-channel retail through interactive medium
Ability to see from the customers’ perspective and serve as their advocate
Strong analytical abilities, including proven application of learnings to drive ecommerce
Strong understanding of the Ralph Lauren brand and enthusiastic willingness to learn |
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Ralph Lauren has redefined the way style is perceived – the world over. We’ve built a huge following for the way we create lifestyles, inspire dreams and set trends. Whether timeless classics, sporty casuals or runway must-haves – our clothes are about expression, elegance and quality. Ralph Lauren is more than fashion; it’s a way of life. |
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Polo Ralph Lauren Europe
Chemin de Blandonnet 8
1214 Vernier/GE
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