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| Global Marketing Director - Autoimmune & Emerging Therapies |
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Lead strategic activities from definition to implementation and monitoring with a specific focus and expertise on Autoimmune & Emerging Therapies as well as early projects until Proof-of-Concept.
Provide championship and marketing excellence for Autoimmune & Emerging Therapies (AETA) worldwide.
Specifically this will involve proposing and getting agreement on the strategy and direction for AETA projects as well as leading specific activities (both marketing and cross-functional) with appropriate liaison with US, EU and International regions and as a core member of the Global Product Team.
Specific emphasis on the following tasks and responsibilities for early projects:
Provide expert market knowledge and scientific insight on Autoimmune and Emerging Therapies
Provide early commercial input into product development (new trends, competitive environment, market potential, input into protocol development):
- Ad hoc membership of pre-clinical project teams
- Full project team membership from phase I onwards
Develop commercially viable and competitive positioning: TPP (Target Product Profile) and TPC (Target Product Claim)
KOL identification, networking and development
Advisory Board composition and agenda
Publications planning and review for consistency with strategy
Build awareness of Autoimmune and Emerging TAs
Participate in commercial assessment of internal leads and licensing-in candidates
Contribute to out-licensing strategy for selected projects
Brand name development
In addition, as projects enter Phase 3:
Implement TA strategy for AETA brand (launch and LCM) and support local implementation
Provide marketing input to Global Product team
Chair Global Launch Team for the Brand
Lead further development of TPP (Target Product Profile) and TPC (Target Product Claim) in line with the TA strategy
Provide on-going market review including competitive intelligence, market trends and treatment evolutions for the Brand
Define global positioning, branding, target audience and key messages for Brand
Review regional Brand Marketing plans
Define, agree and ensure delivery of (global) promotional support for the Regions
Develop and obtain approval for brand forecasts - interact with Supply Chain
Ensure the development and approval of global pricing and reimbursement strategies with support for implementation
Define and manage global brand marketing budgets (including TA budget for support functions)
Work as a team member of the new Therapy Area to lead the development and implementation of designated projects across the Franchise. |
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Bachelors Degree
MBA
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5 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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International |
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Geneva |
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Degree level background, preferably with MBA
Scientific background
English mandatory, other languages an asset
Significant sales and marketing experience in the Pharmaceutical industry, preferably including sales. representation. International Product management and experience of launching a new product desirable.
Good Knowledge of Autoimmune and Emerging Therapies markets.
Competent in standard computer packages: Word, PowerPoint, Excel.
Strong communication skills (both written and verbal), with ability to interact with senior level management.
Strong Influencing skills. Enthusiasm, drive and commitment. Good team player. Strong strategic and analytical thinking. |
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Merck Serono is the division for innovative small molecules and biopharmaceuticals of Merck KGaA.
Merck Serono’s global headquarters are located in Geneva, Switzerland. |
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