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| Technical Marketing Manager |
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Develop and implement a marketing strategy to maximize the company profit and revenue
Conduct marketing research and analysis of customers, products and applications, competitors and industry (incl. regulatory) trends to obtain an objective understanding of the customer base and the company competitive position in the industry
Plan, develop and execute targeted customer communications and in house seminars
Drive the company brand name and web presence
Manage trade shows, conferences and seminars, including presentations and materials
Develop and produce marketing and sales literature / tools, eg products brochures, technical papers, applications notes, press releases, company overview, samples…..
Determine customer new requirements to fold back into product roadmap and future product enhancements
Conceive and execute dedicated marketing campaigns in support of the overall company strategy
Monitor and report on the effectiveness of marketing strategies and programs
Train sales representative on technology, products and applications as well internal staff on new products |
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Bachelors Degree
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3 years + |
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French : Speak / Write Fluently
English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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Lausanne |
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Technical background (engineering, physics,..) relevant to material science and industrial lasers application
Several years of experience in marketing capital equipment within the high-tech industry. Strong presentation skills with excellent written and oral communication in English and French, German a plus. Flexible and ready to travel from time to time. Hands-on personality, proactive and solution driven.
Synova SA
Human Resources Department
Ch. Dent-d´Oche, 1024 Ecublens
+41 21 694 35 00 |
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Headquartered in Ecublens near Lausanne, Synova is the pioneer of a revolutionary hybrid laser processing technology — Laser MicroJet®. Synova provides state-of-the-art high precision material processing in the semiconductor industry as well as for emerging applications in the electronics, MEMS, solar cell, flat panel display and medical industries. |
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