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| Continental EU DR Manager |
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We are recruiting for a Yahoo! Continental EU DR Manager for our office in Rolle. This key role will manage a team focused on supporting agencies in France, Italy, Spain and Germany and their clients. The team serve a critical role in the management and optimisation of DR campaigns with the primary objective of exceeding client expectations for the performance of their marketing budgets on the Y!DR Network.
The team regularly interact with the Sales teams who mange clients' overall expectations and campaigns across all Y! products. The team also provide regular feedback to the Media Buying team on the quality of publisher inventory and data, and in collaboration with the Network Yield Management team, on how media buying efforts may improve campaign performance. The overall objective of the DR Optimisation & Analysis team is to effectively manage campaigns run on the Y!DR Network and maintain the client relationship in coordination with the sales rep.
Responsibilities:
- Manage a team of optimizers working in across our EU offices Europe. The team are responsible for the optimisation of display advertising campaigns
- Lead the objectives and ensure that strategy planning and objectives are set while developing team and ensuring they meet set KPI’s
- Campaign planning and delivery management with the objective of reaching client ROI goals
- Assess data available to make performance based decisions on media and campaign optimisation
- Assess the campaign objectives and if required request more information in order to effectively optimise the campaign
- Analyse the designated campaigns on the Y!DR Network ensuring optimum delivery and allocation of impressions between campaigns
- Review and use the appropriate behavioural segments and data available for campaign optimisation
- Client Servicing - while not the main point of contact for the client, the DR Analyst will quite often assume the role of ‘technical expert,’ needing to communicate with the client to explain campaign progress and address any blocking issues
- The Analyst will need to correlate internal efforts with meeting clients’ needs and conduct and present post campaign analysis and reporting.
- Help drive revenue through good campaign performance whilst considering the implications of net revenue through targeting inventory and data
- Offering consultative and strategic ideas to the Sales team for pitching new business, improving campaign performance and maintaining client relationships |
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Bachelors Degree
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5 years + |
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English : Speak / Write Fluently
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open-ended |
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unspecified |
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EU National |
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Vaud Rolle |
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- BA or QBE
- Previous management or leadership experience in a similar environment
- 4+ years experience working in online campaign management desirable, preferably at an Ad Network
- Strong Analytical skills - a good understanding of analytics and interpretation of data as well as the core drivers of online advertising, marketing and direct marketing in particular
- Passionate and committed to growing DR accounts through hitting performance metrics via analysis and optimisation
- Results orientated with sharp attention to detail
- Proven ability to manage multiple daily tasks, as well as long-term strategic projects
- Proficiency in Excel and comfortable working with and extracting data from internal systems |
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We need creative minds that can take us new places. Individuals who want to positively impact their career--and the world at large. We're looking for Big Thinkers who embody the fun, innovative, collaborative spirit that's uniquely Yahoo!. We're looking for people like you. |
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Yahoo
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