Trade Marketing Manager - Polo Ralph Lauren Europe job vacancy, Geneva

Trade Marketing Manager

To complete our dynamic Watch and Jewelry department based in the Geneva European Corporate Head Office, we are looking for a Trade Marketing Manager. The Trade Marketing Manager will be responsible for the appearance of the brands in the point of sales (POS).

KEY RESPONSIBILITIES
To define the brand strategy concerning the image of the brand on the points of sale on an international level
- To elaborate a three year's strategy and internal guidelines regarding distributors (vendors), shop-in-shops and the boutiques (in collaboration with the Marketing Director)
- To evaluate market analysis and take appropriate actions

To develop and conceptualise the necessary tools for the points of sale
- To develop the necessary POS tools:
Posters
Animations
Accessories
- To define and control des merchandising guidelines (sometimes in collaboration with PR)

To work on budget issues
- To prepare the annual budgets
- To finalise the Latest Estimates (LE) every three months
- To supervise the efficiency and the profitability of the provided financial means and assure a constant cost optimisation

To coordinate and manage projects
- To manage different marketing projects (including conception, budget and control)
- To coordinate the marketing action plan and its implementation on a local level
- To assist the markets with the organisation of institutional events
- To organise and present tools and training activities aimed at vendors

To participate in the Salon S.I.H.H.
- To be responsible for the fair stand (design, organisation, budget)

To manage a team
- To recruit the Trade Marketing team members in collaboration with the Marketing Director
- To clearly define tasks and objectives
- To assess the team members according to their competencies and their motivation
- To evaluate and develop the team members
- To guarantee the adequate information flow while establishing a trusted environment


		Qualifications:		Bachelors Degree (◦Degree in Marketing)
		Experience:		7 years +
		Languages:		French : Speak / Write Fluently German : Speak Well English : Speak / Write Fluently
		Job-Type:		open-ended
		Remuneration:		unspecified
		Permit Type:		B permit
		Region:		Geneva

◦Degree in Marketing (University or equivalent)
◦In-depth knowledge of Marketing
◦Knowledge of the Watch Industry would be a plus
◦Project management skills
◦French, English, fluent. German is a plus.
◦Good communication and presentation skills
◦Excellent organisational competencies
◦Excellent team player
◦Pro-active individual
◦Dynamic and stress resistant

Ralph Lauren has redefined the way style is perceived – the world over. We’ve built a huge following for the way we create lifestyles, inspire dreams and set trends. Whether timeless classics, sporty casuals or runway must-haves – our clothes are about expression, elegance and quality. Ralph Lauren is more than fashion; it’s a way of life.

Polo Ralph Lauren Europe
Chemin de Blandonnet 8
1214 Vernier/GE